Scottie Hendo

Project Snapshot

The Client

Scott Henderson is an award-winning journalist, ghostwriter, and content director based in Australia. His portfolio spans major publications, celebrity profiles, fitness and lifestyle editorial, and ghostwriting for high-profile clients. Despite a decade of impressive published work, his online presence hadn’t kept pace with the calibre of his career.

The Challenge

Scott’s previous site at scotthendo.com was a dated, off-the-shelf template called “HENDO” — a plain white site with a standard horizontal nav (About, Words, Covers, Photos, Podcasts, Contact). It had no brand personality, no visual identity, and nothing that reflected the editorial quality of his work.

The Solution

A fully custom-coded website at scottiehendo.com — designed around a central creative concept: the book spine.

Rather than building another portfolio site, we crafted an experience where the navigation itself becomes a metaphor for Scott’s craft. The page sections sit as coloured “spines” along the right edge of the viewport — an elegant nod to a bookshelf, without ever explicitly being one. Visitors intuitively feel it before they consciously notice it.

The site was built to feel like a high-end editorial magazine — the kind of digital home that speaks for itself before a single word is read.

Design Direction

Concept: Book spine navigation — each page section appears as a labelled spine along the right edge, colour-coded and stacked vertically.

Colour Palette: Deep forest green · Teal · Coral/Salmon · Warm Gold

Typography: Refined serif headline font (editorial feel) paired with a clean, modern sans-serif for body copy

Hero Section: Full-bleed dark green background with Scott’s name in large-scale editorial typography, overlaid with a collage of cut-out editorial photography from his portfolio subjects

Layout: Open-plan, free-flowing — no boxed containers. Content moves naturally with scroll-triggered animations giving a sense of depth and movement.

This is even better than I thought it would be, to be honest.

— Scott Henderson, on seeing the concept for the first time